Blogs have become an important part of online communication and can be a powerful marketing tool when used correctly.
A well-designed blog can help you achieve your business or personal goals by providing a way to share your thoughts and ideas with others.
So in this post, we shall talk about how to create a blog that will be successful for you.
What makes a blog successful?
Think about the most successful blogs out there. What do they have in common?
They are well written, interesting, informative and useful to their readers.
No blog is going to be successful if it does not have these characteristics.
So what makes a blog successful?
Let us take a look at the some factors that will help you to create a successful blog.
1. Choose the right name for your blog
In choosing the right name for your blog, here are some guidelines to follow:
a. Make sure that your blog's name is unique and easy to remember.
To achieve this, choose a name that has no existing usage as many people use the same names for their blogs.
b. Avoid the use of a hyphen in the middle of your blog's name.
This is because most people don't search for blogs using a hyphen and they may not find you while searching for your name this way.
c. Be careful while selecting the initials of your blog.
For example, if you are going to name your blog as "JMB", then avoid using initials like JMB. Instead, you can use a more common name that most people have come across with.
d. Write a catchy title for your blog to make it appealing to the readers.
The title should be catchy, not only because it will help you in attracting more visitors but also because it is the first thing that people see when they search for your blog.
e. Select a good domain name.
As part of the branding effort for your blog, it is important you choose a good domain name.
Here are some points to consider in choosing a domain name:
- You want to make sure it is easy to remember, spell and accurately describes your website
- You also want to make sure the name is not already taken by another website.
- One way to choose a good domain name is to come up with a list of possible names and then do a search to see if they are available. If they are not available, you can try adding different words or changing the spelling of the name until you find one that is available.
2. Select A Good Web Host
Once you have chosen a good domain name, it is also important that you choose a reliable web hosting service provider.
A web host is the service that enables your website to be accessed by the public.
Here are things to consider in choosing a web hosting service provider:
- Is the web host reliable?
- Do they have a good server uptime rating?
- Can their infrastructure manage high traffic efficiently?
- Can you get support through live chat, or a phone number if needed?
- Does the web host offer daily backups of your website files?
3. The Design
A prominent feature of most blogs is the design. The design of a blog is an important factor in attracting readers. This is because people tend to be interested in the look of a blog.
If you have deployed your blog using WordPress CMS, you need to search for a well optimized theme and customize it.
In addition to writing good content, a good site design will help increase your blog's time on site metric.
Time on site measures how long someone spends on a website. It is usually measured in minutes or seconds.
For example, if someone spends ten minutes on a website, their time on site would be recorded as 10 minutes.
Time on site is often used to measure how engaged someone is with a website. The higher your time on site value, the higher you increase your chances of ranking your site high on the Search Engines.
Colors and Fonts
The color of a website can have a big impact on how good it looks and how easily it is seen.
In my opinion, white is the best choice for most sites. The white background makes it easier for readers eyes to see the text and make out what is on your page.
Fonts can also have a big impact on the outlook of a site and how easy it is to read its content.
It is my opinion that serif fonts are best for website design because they are easier to read. You can also consider the Baskerville font as it has a similar outlook to the Serif font.
Layout and Navigation
The layout of your blog website should be easy to navigate and designed such that one can easily find what they are looking for. You want your site's navigation to be simple and straight forward.
Images and Graphics
Graphics can also help make your site more appealing to readers.
It is important to have a good amount of images and graphics on your website, so that your readers can easily see what the purpose of the blog is and what you are trying to display.
4. The Content
A blog is essentially a website where readers can follow your posts. The main purpose of a blog is to share information.
A good blog must have good content; thus, the content you post should be relevant and informative.
How To Write Interesting and Engaging Posts
a. Choose a niche that interests you
The more interested you are in a niche, the more likely you are to keep writing about it.
b. Find a way to make your blog interesting and useful. Use a different format or theme each week or month, or even have one main topic that you will write about every day.
c. Develop a content strategy
Creating a content strategy will help you decide which articles to write and when. For a quick pointer, you can take a look at Backlinko's free Content Marketing Template
d. Research your audience
Who are your readers? What type of content will appeal to them? Creating a persona for your audience is a great way to understand who your ideal readers are or will be.
There are many free tools available online to help you with this step.
e. Read other blogs to learn how to write for an online blog. Use what you learn in your blog posts.
f. Create a strong headline that will catch the reader's attention and make them want to keep reading.
5. Promote your blog
Promoting your blog is as important as writing it. Get it out there and let people read it.
Here are some tips on how you can promote your blog.
a. You can use social media to promote your blog by tweeting a link to a post or announcing new posts via your Twitter account.
When you tweet, let people know that it is free and that they can also subscribe to your RSS feed.
b. Create an email subscription list
Email subscribers are a great way to build an audience and get new readers. And the best part is, that they are completely free.
As you build your subscriber base, you need to create newsletters consistently with your blog content in it. You can do this by creating an email newsletter template and automate it to send out your new posts to your subscribers.
c. Build a following
You can do this by sharing your blog regularly, as well as engaging with readers on social media.
You have to be patient. It takes time to build a successful blog. It takes even more time to grow it into a profitable business. This is why you should have a plan before investing your money and time into the blogging journey.
What else can you do to make your blog successful?
Share with me in the comment section below. I look forward to learn more on this topic.